Misfit Markets

• Target Audience: 25-to-49-year-olds in the U.S. seeking a better, less wasteful, and more affordable way to shop for groceries.
• Content Segmentation by Channel:
  • Facebook (342,000 followers): Regular posts.
  • Instagram (471,000 followers):
    • Focus on content worthy of saving and sharing.
    • Features recipe videos with culinary content creator Emerald Chan and celebrity chef Bobby Flay.
  • Twitter and LinkedIn:
    • Focus on newsworthy posts.

This approach helps Misfits Market tailor its content to each platform's audience preferences and maximize engagement and reach.

This can be recreated by clicking pictures of our crate at the door step of 5-10 of our clients.

https://player.vimeo.com/video/436932252?h=d647e6c6ac

<aside> 💡 Target the absolute pain points and make those our branding. Eg. For Chef’s Timely delivery Fresh Produce Lower Costs- not as big of a concern For social media Reduced food waste Revolutionizing the grading system Vocal for local Our partners support sustainable practices

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Unboxing is important so having a what’s in my crate could be a segment we explore a little

Inspo for the Social Mediaposts

Social Media Ethos

Craft content that reflects the ethos of Farmtheory, such as reducing food waste, revolutionizing the grading system, supporting sustainable practices, and promoting local produce.

Simple low-effort posts

<aside> 💡 Understand not what your product can do but what your customers can do because of your product

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Part of what sets Imperfect apart is that it is a Social Purpose Business (SPB) rather than a non-profit. Highlighting the commitment to making a positive impact while operating as a for-profit entity