What is the purpose of a Brand Presence

Brand Awareness

Sales Leads

Ease at Hiring

Targeting each:

  1. Brand Awareness:
  1. Sales Lead aka Onboarding more restaurants

<aside> 💡 Is it possible to have a conversation with a chef to understand the best practices to target the right audience for the sales leads?

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  1. Ease at Hiring

Displaying company culture and company success is most important for this hence LinkedIn, SEO like PR and Website are important.

The Offline Endevours

Chef Networks and Associations: Many chefs are part of professional networks and associations where they interact with peers, attend workshops, and participate in events. These networks can be valuable for understanding industry trends and preferences in ingredient sourcing. Local Markets and Farmers: Some chefs prefer to source their produce directly from local markets or farmers. They may prioritize freshness, quality, and supporting local producers in their ingredient selection process.

PiggyBacking

<aside> 💡 Word of Mouth and Recommendations: Recommendations from fellow chefs, suppliers, or industry experts play a significant role in guiding chefs towards reliable sources for quality produce. Building strong relationships within the culinary community can help in this aspect.

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We need to have more collab posts with our clients in a non-transactional-looking format. This will serve as a testimony as well as a content piece.